Can your analytics tech stack handle the data deluge?
Analytics professionals would agree that our ability to collect data is already much greater than our ability to analyze it. […]
Looking for the perfect data automation platform? Five tips for data analysts
Hey, data analysts in quarantine: do you find yourselves with extra time now, while WFH, to take on projects that […]
Marketers love (to hate) their tech. Why?
In a post about how marketers buy and use analytics technologies, we mentioned last year’s sizable 7% increase in martech […]
Data automation tools are integral to, but not fully integrated into data ops
We wanted to learn about the benefits and challenges that data automation platforms bring to the analysts that use them. […]
Are You Keeping Track of Your Martech Stack?
Do you know what your marketing technology stack looks like these days? Has it grown haphazardly, with tools purchased to […]
How Marketers Use Analytics Technologies
Marketing executives planned to spend more of their 2018 budget on marketing technologies than on any other category, including labor […]