June 22, 2020

Can your analytics tech stack handle the data deluge?

Analytics professionals would agree that our ability to collect data is already much greater than our ability to analyze it. […]

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April 9, 2020

Looking for the perfect data automation platform? Five tips for data analysts

Hey, data analysts in quarantine: do you find yourselves with extra time now, while WFH, to take on projects that […]

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March 17, 2020

Marketers love (to hate) their tech. Why?

In a post about how marketers buy and use analytics technologies, we mentioned last year’s sizable 7% increase in martech […]

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November 1, 2019

Data automation tools are integral to, but not fully integrated into data ops

We wanted to learn about the benefits and challenges that data automation platforms bring to the analysts that use them. […]

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April 29, 2019

Are You Keeping Track of Your Martech Stack?

Do you know what your marketing technology stack looks like these days? Has it grown haphazardly, with tools purchased to […]

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January 18, 2019

How Marketers Use Analytics Technologies

Marketing executives planned to spend more of their 2018 budget on marketing technologies than on any other category, including labor […]

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