March 17, 2020

Marketers love (to hate) their tech. Why?

In a post about how marketers buy and use analytics technologies, we mentioned last year’s sizable 7% increase in martech […]

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November 1, 2019

Data automation tools are integral to, but not fully integrated into data ops

We used our first Conversionomics survey to learn about the benefits and challenges that data automation platforms bring to the […]

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April 29, 2019

Are You Keeping Track of Your Martech Stack?

Do you know what your marketing technology stack looks like these days? Has it grown haphazardly, with tools purchased to […]

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