Google Ads (AdWords) Integration
NOTE: The new Google Ads API was taken back to Beta due to performance issues.
Conversionomics is currently integrated to the legacy Adwords API. Once the Google Ads API moves to GA we’ll release the integration for it.
Google Ads (formerly Google AdWords) is a digital marketing automation platform used by marketers, marketing teams or agencies to create and display ads on Google and its digital advertising network.
Conversionomics connects to Google Ads directly through the AdWords API to import the complete performance data for your campaigns. With the API’s flexible reporting options, you can receive performance data for an entire account, a campaign, or even a specific ad.
With built-in features such as automatic schema detection, Conversionomics makes it easy to pull, store and prepare your Google Ads data for analysis. Once you’ve automated your Ads data imports, you can join and query it with data from other sources to get a complete analysis of your marketing performance. You can consolidate and monitor your budget pacing for Google Ads and other paid media advertising platforms with Conversionomics, as well.
Benefits
- Keep all historic and current Google Ads data always at your fingertips, in your own data warehouse
- Easily combine with other relevant data streams for true business insights
- Export to your favorite database, business analytics or visualization platform for further analysis and collaboration