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Data is our thing, not visualization. A lot of other data management platforms charge you for their own surface level visualization components bundled with their software, but we think that’s dumb. There are some amazing visualizations tools out there – amazing because they specialize in it. So we give you the portability to export data into your platform of choice.
We prefer Google’s Data Studio because it enables us to deliver fully automated, intuitive dashboards – for free. There’s no limit to users for shared reports and we can utilize security through Google Authentication. Plus, by leveraging BigQuery we can also integrate data from any platform, like Microsoft’s PowerBi. And Data Studio lets us make our reports look real pretty – see this example:
Our Travel & Tourism Recovery Trends Dashboard grants insights into search demand across several top U.S. DMAs for destinations like The Bahamas, Miami, Orlando, Los Angeles, and New York. It provides search demand for travel as a whole, but also specific travel types – air, hotel, cruises, and tourist attractions.
We created separate Google Cloud Functions to fetch Google Trends data via an API for each travel destination, as well as another Cloud Function for COVID-19 case data from The New York Times’ GitHub repository.
Each of these cloud functions is subscribed to the same Cloud Pub/Sub topic, so when a message is sent, they all execute simultaneously. These messages are sent daily using Cloud Scheduler.
Each Cloud Function pushes data into a separate data source within Conversionomics, which aggregates the data sources from the Cloud Functions along with Google Analytics into a single query and exports to Google’s BigQuery.