Conversionomics

Learn how CX fuels our agency, one question at a time!

Get immediate answers to your questions about Conversionomics' data connections, transformation tools, visualization options, and AI-powered insights to unlock the full potential of your marketing data.

01. What are the core functions of Conversionomics?

Conversionomics primarily functions to collect and integrate all your data from various sources, allow you to explore and experiment with your data freely, automate your reports and dashboards, and help you grow your data ops without needing DevOps expertise. It automates and accelerates the data preparation cycle.

02. How does Conversionomics enable marketers to form more powerful insights from their data?

Conversionomics enables marketers to form more powerful insights by first automating data prep, which often takes 75% of the time for any analysis. Second, it allows us to create repeatable and intuitive dashboards and reports, intelligent alerts and AI prompts. Lastly, moving from prescriptive to predictive, it allows Net Conversion to create automated ongoing forecasts & performance snapshots tracked over time, allowing marketers to identify trends and act proactively.

03. How does Conversionomics help marketers gain a unified, real-time view of campaign performance across channels?

As an accompaniment to your current Web Analytics software and media platform measurement, Conversionomics has streaming and CTV measurement capabilities, monitoring every impression with log-level data and tying that to post-impression onsite behavior. Linear and DRTV are measured through impact data modeling. And our unified dataset can be plugged into an MMM model to understand and evaluate holistic media impact with full portfolio view of lead, brand or revenue attribution.

04. How easy is it to activate and export data, build audiences, and leverage advanced models with Conversionomics?

When working with Net Conversion, we’ll have standard data requirements that allow us to tap into various levels of modeling capabilities. Once minimum thresholds are met for a specific model, we can plug into our standardized models quickly and efficiently. For 1st-party activation, Net Conversion offers a variety of secure data delivery options, with the ability to transform and pipe data to current media platforms within hours.

05. How does Conversionomics leverage AI in its functionality?

AI is buzzy…and many of the times, the usage is gimmicky. We’ve integrated AI where it matters and how it can best help your business with AI-driven prompts across our partner’s standardized dataset to find anomalies, spot trends and provide insight on cause of change, as well as predicting future behavior to ensure we provide timely insights that lead to timely actions.

06. What is the cost of using Conversionomics?

Work with us! When partnering with Net Conversion for media management, we’ll be building, automating and leveraging the full suite of tools that Conversionomics has to offer. It’s part of our promise to you, to provide more, more powerful insights, more meaningful connections, more accountable media and more profitable growth.

THE MARTECH FUELING NET CONVERSION

more intelligent marketing, less guesswork

THE ENGINE POWERING NET CONVERSION

**Conversionomics empowers our marketers to unlock data's potential and achieve more.**

Learn how CX fuels our agency, one question at a time!

LEVERAGING DATA DOESN'T HAVE TO BE DIFFICULT