Supermetrics vs Conversionomics

Are you looking for a solution to streamline your data pipeline and reporting processes? Or are you looking for a Supermetrics alternative? In this comparison guide, we will explore the key features, functionalities, and differences between Supermetrics and Conversionomics to help you make an informed decision for your organization.

Conversionomics Overview

Conversionomics is an ETL tool that allows you to aggregate, automate, and accelerate your data preparation cycle. By connecting all of your marketing data in a single hub, you can easily combine thousands of sources, dimensions, and metrics, label and transform data, and have it all done by the morning. It’s great for businesses that need to make better decisions with their data as you can save time and money via automation, improve data accuracy by using a single source of truth, and make better decisions by having access to timely and accurate data. 

Supermetrics Overview

Supermetrics also helps teams connect data from their chosen platforms, transform it, and export it. Supermetrics does not store any of this data; it simply moves it from your data sources to your preferred destination. 

Supermetrics vs Conversionomics: Data Source Connectors

Conversionomics and Supermetrics are both ETL tools that allow you to connect and collect data from your favorite marketing sources. 

Conversionomics offers many data integrations, including but not limited to:

• Google Analytics

• Google Ads

• Facebook Ads

• Twitter Ads

• LinkedIn Ads

• Adobe Analytics

• YouTube

• Salesforce

• Shopify

• OneDrive

• MailChimp

• Dropbox

Both Conversionomics and Supermetrics add new data source possibilities based on user requests. 

Supermetrics vs Conversionomics: Data Source Destinations

Both Supermetrics and Conversionomics also allow you to export your data into your favorite destinations. 

Examples of Conversionomics destinations include:

• Google Sheets

• Big Query

• Snowflake

• Amazon Redshift

• Amazon S3

• Azure Storage

• Google Cloud Storage

• Facebook Audiences

• Google Ads Customer Match

• One Drive 

• Email

Overall, Conversionomics has more destination options than Supermetrics. Unlike Supermetrics, Conversionomics also offers media platform destinations for audience exporting, as well as project management tools. You can automatically export your data to multiple destinations at once.  

Supermetrics vs Conversionomics: Data Transformation

While Supermetrics is useful in directly moving your data straight to a selected destination, the options are limited. 

Conversionomics allows you to combine your data from different sources, store it in a single source of truth, easily transform it with no-code features and automatically export to multiple destinations of your choice. For technically advanced teams, custom SQL is also an option to customize your query and automate any transformation you could want.

Supermetrics vs Conversionomics: Pricing

Conversionomics offers bundled packages that include unlimited connectors and destinations, users, and chat support as well as onboarding. Tiers increase as overall data usage increases. 

Supermetrics on the other hand does pricing based on each destination and the number of users, which can quickly rack up if you are looking to scale efforts. 

Conversionomics offers a 30 day free trial, while Supermetrics offers a 15 day free trial.

Supermetrics vs Conversionomics: Summary

To summarize, both Supermetrics and Conversionomics are good considerations for your team’s data pipelines. Both offer popular data integrations and destinations to move your data. 

Supermetrics could be a consideration for teams looking for a simple data solution with little need to scale and want to pay per destination. 

Conversionomics is a great option for teams looking to not only extract data, but transform and automate it in a central source of truth, have advanced destination options such as exporting to multiple destinations at once, as well as exporting audiences directly to media platforms, and have access to unlimited connectors, destinations, and users for scalability.

We hope this comparison helped you to learn more about the differences between Supermetrics and Conversionomics to decide which one is better for you.