Customer Success Story
The Challenge & Objective:
A fast growing e-commerce business needed to consolidate reporting from more than 400+ API sources to achieve a holistic view of performance across verticals, platforms, brands, and geos.
The top 3 primary business objectives included the following:
Centralize all data collection and streamline internal data management.
Automate KPI tracking and reporting to connect web engagement to bottom line results.
Visualize interactive, dynamic dashboards for reporting and ad hoc analysis.
The following criteria also needed to be met:
Cost effective, flexible and secure data storage.
Portable data for ad hoc and historical analysis.
Quick access through Google and BI platforms.
Improved data quality with the ability to clean historical data and identify gaps in conversion and revenue drop off points.
Ability to blend data with labels and joins, add metadata with SKU lookups, and clean & manage with SQL logic.
Why Conversionomics:
Conversionomics was able to quickly meet the customer’s 3 primary business objectives:
Centralized Data
Data from more than 400+ API sources was integrated into a single, centralized source of truth via Conversionomics. While setting up the data source connections, a database with standardized taxonomies across departments was also created to save time and resources while allowing increased cross-departmental collaboration. This process enables teams to make better decisions by having access to timely and accurate data.
Automated Reporting
Conversionomics enabled the client to establish daily automated reporting for quick analysis, enabled in part by the standardization of taxonomies across departments. The time saved on data gathering and integration now goes to analysis and finding actionable insights.
Visualize Insights
On-demand access to granular data via Data Studio dashboards was established for the team. It also created a way for their CEO to see all media performance in one place for the first time. With these visualizations at the team’s fingertips, efforts shifted to responsive management of media and optimizations.
Results:
In addition to creating a way for their CEO to see all media performance in one place for the first time, reporting set up via Conversionomics helped guide decision making that led to the following achievements:
In addition:
Time and resources were freed to manage platforms, analyze competition, strategize growth, and streamline processes.
Cross departmental collaboration increased as a result of the dependable and instant information that Web Analytics centralized.
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